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Operations Management & I/A CD PK

Operations Management & I/A CD PK

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For undergraduate/graduate-level courses in Operations Management. These texts provide students with a state-of-the-art overview of operations management. The goal of these texts is to show the fundamental principles of operations and how they relate to effectively producing goods and services. TWO VERSIONS Both books include the identical core chapters 1-17, but the hardbound book Operations Management, 6/e also includes six quantitative modules. These modules are not included in the paperback version. Both books contain 4 &tutorials& on the included student CD.* NEW - Running service case study, Discusses 8 operational decisions Southwestern University faces as it expands its successful football program. * NEW - E-commerce and operations technology, the Internet, and ERP chapter supplement. * NEW - Free Student CD-ROM, Packaged free with every new copy of the text, and contains:- PowerPoint slides with lecture notes.- Interactive video cases, These cases feature real companies and allow students to watch a short video clip, read about the key topics, see the authors discuss the case and pose several questions that can be then e-mailed to theirinstructors. These case studies can also be assigned without using class time to show the videos.- Video Clips, Several one to two minute videos appear throughout the book and are noted in the margins. These video clips illustrate chapter-related topics with films at Harley-Davidson, Ritz Carlton, Kurt Manufacturing and other firms.- Practice Problems.- Excel OM Software, a powerful student version of this graphic simulation package that comes with tutorials, a user&s manual, and a dozen pre-built models.- Self Test Questions.- Extended Simulation Software.- PowerPoint.- Tutorials.- Link to myPHLIP companion Website support: * NEW - New myPHLIP companion Website, * Contains online quizzes, case studies, virtual tours, Internet exercises and more. * NEW - Expanded service coverage, Recognizing that a dominant proportion of jobs and operations decisions exist in services. * Stronger global emphasis: Now includes international, multidomestic, global, and transnational * OM in action boxes, These half page examples are drawn from a wide variety of sources, including The Wall Street Journal, New York Times, Fortune, Forbes and Harvard Business Review. .